Wildfox: DAISY’S FALL
Designer Kimberley Gordon describes, “It’s amazing how we are approaching the 20s again, but for our generation. I was really inspired by this decade for the first time in my life. Generally, I’d found the subject a bit dull, but after re-reading The Great Gatsby I realized it really felt so Wildfox! Parties all the time, driving into town, spending money, falling in love, big mansions and gardens, the ocean, brewing your own alcohol, best friends and broken hearts…it’s just so amazingly fun. It was all sparkle, true love, dancing, and champagne.” She adds, “Many of the quotes from Gatsby were fitting for this particular collection, but this one in particular was the main inspiration for the four characters who appear in the campaign: ‘In his blue gardens men and girls came and went like moths among the whisperings and the champagne and the stars.’”
ABOUT THE BRAND:
WILDFOX COUTURE is an American vintage-inspired women’s knitwear brand. Combining great style and unsurpassed quality, WILDFOX COUTURE has quickly gained a cult-like following amongst celebrities and top retailers worldwide. Childhood friends Emily Faulstich and Kimberley Gordon are the creative force behind Wildfox. Inspired by Native American artwork and vintage rock & roll t-shirts, the young designers gave birth to a brand that tells a story of their generation and friendship. Today, the girls spend their time visiting vintage shops and working out of their Silverlake-area design studio – where they sew their hearts on their sleeves and spread peace and love through design.