Vacheron Constantin’s Laurent Perves takes us through collier d’ambre amazon the year ahead
0 Laurent Perves, Chief Marketing comment bravekiss alliage 12 paires boucles doreilles cz coeur geometrie boucles doreille goujon mode recharger collier d’ambre Officer, Vacheron Constantin Since it was founded in 1755 in Geneva, Vacheron Constantin, the oldest watchmaking manufacture in the world, has become a name synonymous bravekiss bride piercing boucles doreilles vestes de mariage cubique zircone boucles doreilles with luxury watchmaking par excellence. Over the last 260 years, the maison has delivered extraordinary quality and awe inspiring collections that have adorned the wrists of global icons and purveyors of haute horlogerie. With the brand’s expertise in precise and technically fine watchmaking, effet du collier d’ambre pour bébé Vacheron Constantin continues to design, develop and produce exceptional timekeepers. Karishma Karer chats with Laurent Perves, collier d’ambre véritable Chief Marketing Officer, to know about the brand’s versatile offerings for 2018.
Last year was difficult for most collier d’ambre dents brands, due to the slowdown of the global economy. How was the year for Vacheron Constantin, and how do you perceive this year will beI 2019 perles de cristal colorees boucle doreille pour femme a la main grande perle cercle boucles think that the prospects at the end of 2017 were quite good for the watch world and for us. You can see it at SIHH which is very dynamic and positive this year. This year, we have come out with a new collection and a lot of novelties. We look at 2018 with ambition and optimism.
Traditionelle TourbillonIn terms of collections, what is the focus for 2018 going to beWell, the 56 collection is definitely one of the highlights. We are also complementing the existing collections, like with the novelties on the Overseas collection. We have collier d’ambre couleur cognac the dual time complication and a new perpetual calendar as well. We have novelties for the Traditionelle line as well, in the form of a new tourbillon. Then of course we have the Mtiers d collection. This year we have a beautiful watch combined with a complication. Les ustar brillant cristal fleur boucles doreilles pour les femmes couleur or femelle boucle doreille Arostiers uses pliquejourenameling and the models are dedicated to the first air collier d’ambre bebe 5 mois balloonists. It is going to be a busy semester!
Metiers d seems that the brand is focusing on affordable luxury in a big way. What are your thoughts on this directionAffordable is always a funny notionespecially when we talk about a watch that could have the price of a car! This is not collier d’ambre et argent femme affordable, but it is a good point of entry for Vacheron Constantin high watchmaking. In the 56 collection, there is one steel piece and then we go higher and have the all gold pieces. It is a conscious choice to occupy that position. Launching a steel watch that is elegantit is great to add that to what we offer collier d’ambre est ce efficace to the market in general. It is easy to wear every day and still it is classic. It is for a new generation of watch collectors. You can change the bracelets very easily, just with one click. We think it is very important, especially for a sporty outdoor collection, to have that kind of complication and innovation, because it gives a 24/7 versatility, not only in terms of comfort but also in terms of style. We try to have straps that fit the lifestyles that our clients have.
Overseas Dual TimeIn terms of watches for women, do you have any specific watches for women this yearI like the new American1921. We just launched it in December. It is not per se a woman’s watch, but it is a smaller size. utilisation collier d’ambre pour bébé Actually, a lot of men also love it! But with the addition of the red strap, I feel it is a beautiful piece, a real high watchmaking piece for women.
American 1921There is a lot of communication with the customer being done digitally. What is your take on thatWe were one of the first brands to have a forum online where collectors could discuss watches. We are also on Instagram. But, this is always complementary to the 2019 fait a la main perles perroquet longue goutte boucle doreille mignon animal declaration oiseau physical experience. The digital and the physical are always interconnected. So, if there is anything additional in the digital space, to what we do in terms of enriching the experience for the client, we would seize the opportunity.
Have you seen any drastic changes in the luxury watch industry in the last few yearsI wouldn’t say drastic, but there are a couple of trends that we can follow. First, the consumers are very aware. They have a lot of knowledge and information. They are very conscious of the value of what they are buying. They want the best value and the best quality, which is good as it drives us to challenge ourselves. You mentioned digital,more and more people are embracing collier d’ambre bebe age it and there is a combination of the physical and the digital world. A customer may start admiring a watch from a very nice magazine like yours, then go to the website to see more images or videos, then go to social media to participate in any discussion on it, then google the boutique and finally touch and feel the product. It is a complete experience.
What is the way forward for Vacheron Constantin in 2018There is a lot of activity in terms of collections and launches. Well, the way forward is that we keep doing what we do well! We vertu collier d’ambre pour bébé see dangerosité du collier d’ambre a lot of opportunity. We hope to keep perpetuating what we collier d’ambre pour bébé nature et découverte have been doing.
What collier d’ambre quel age is your favourite watch from the collection this yearI would have to choose two! I collier d’ambre pour les bebe really like the new Overseas Perpetual Calendar in pink gold. It is an assertive, sleek and elegant piece. Then, the 56 collection, which ou acheter collier d’ambre en belgique is also very sleek and elegant.
56 Collection SteelWith its versatile offerings this year, the 263 year old brand is creative and agile as ever, as it moves into the future of timekeeping.
Laurent Perves began his career in the luxury goods industry, spanning over 15 years with the LVMH Group before moving on to the Prestige Products Division of ustar nouveau plein strass coeur boucles doreilles goutte pour les femmes grande perle boucles Procter Gamble. Moving into the haute horlogerie world in 2014, he became Head vrai collier d’ambre bébé of Brand Communication for Audemars Piguet before joining Vacheron Constantin in December, 2016. Laurent is also a Visiting Professor at the Paris Dauphine University, his alma mater where he conducts seminars on Communication for students of the ‘Luxury Management’ Master’s program…